rethink

RETHINK: THE CREATIVE ECONOMY

RETHINK: THE CREATIVE ECONOMY

WHY WE’RE BUILDING RETHINK TO SUPPORT THE CREATIVE PROCESS.

WHY WE’RE BUILDING RETHINK TO SUPPORT THE CREATIVE PROCESS.

Apr 12, 2024

For many, when they hear the term "Creative Economy" it conjures images of artists, writers, and musicians. In today’s economic reality however, that term hits differently, and includes a broader spectrum of disciplines—from technology and gaming to education and entertainment and beyond. Our expanding Creative Economy has become the significant driver for innovation and economic growth, responsible for hundreds of millions of jobs worldwide. UN Trade & Development estimates the Creative Economy represents more than 10% of the global GDP. Deloitte estimates the Creative Economy “is likely to be a key driver of economic growth over the long term” growing at 40% by 2030. So as the largest consumers for digital services, we have to wonder - why are we using software we hate to support the projects we love? We’ve been forced to become digital nomads continually seeking new solutions to make our work better and connections with our colleagues easier.  

Why are we using software we hate to support the projects we love? 

Our team building reTHINK has deep roots contributing to the Creative Economy. We consider ourselves to be creative product builders, coming from gaming, technology, entertainment, and advertising. We understand the real demands of cultivating ideas into real products that people cherish. We also understand that great teams build great products, and supporting a great team comes first. We’ve experienced firsthand the necessity for teams to come together and solve problems on a daily basis, and how communication effects the quality of collaboration, morale, and more. As Creators we often need solitary space to focus and get into a flow state to explore and make connections with our ideas. At the same time Creators need interaction with one another survive - we feed off it. Not just interactions within our teams and organizations, but across a global community. It’s through these interactions with others where we find inspiration that spark new ideas.  

Great teams build great products, and supporting a great team comes first. 

Over the past few years, we’ve grown increasingly frustrated by the lack of innovation in the tools we use to connect and socialize our ideas. Like you, we’re tried them all. We’ve created a patchwork of apps to find a combination of tools that could support our needs. And while these tools have made it easier to create and store content, we’ve struggled to find ways that would make our work more visible and ourselves more present to one another.  

We don’t need another video conferencing solution…we’ve got that. Video conferencing is a great for communicating 1:many, status updates, and quick connects, but its soul sucking for collaboration. Seriously, its brutally frustrating trying to fight through ideas with a team over video conference. The majority of collaboration tools used today are restrictive, offering only linear and compartmentalized ways of thinking and working. It’s not just us saying this, one study published by Columbia Business School’s Melanie S. Brucks and Stanford’s Jonathan Levav found that “video conferencing inhibits the production of creative ideas”. If you’re like us, you really don’t need a study to tell you what you experience is true. It’s this frustration that drew us into creating reTHINK. To create a platform that would address our real collaboration needs and serve as a catalyst for the creative process. A platform that provides real context for our work together and could effortlessly build strong team bonds in the process. In other words, we needed to reTHINK: Creativity. Collaboration. Community.  

We needed to reTHINK: Creativity. Collaboration. Community. 

Fostering an Environment for Ideas and Innovation 

Innovation thrives in environments that encourage spontaneous collaboration and idea-sharing. Sometimes we call these water cooler moments, the idea we can bounce ideas off one another in a moment of inspiration that leads to a breakthrough solution or idea. As creative organizations we spend a lot of time and effort shaping our environment to support open communications. All high performing teams understand the importance of identifying problems, ideating solutions, and communicating solutions clearly. So, as a team, we can tackle issues before they grow into real roadblocks.  

We created reTHINK to make innovation visible. To open ideas between teams and breakdown thought islands, aka silo’s, that stifle personal and organizational growth. This is where reTHINK revolutionizes the creative process by providing a multidimensional immersive space that mimics the fluidity and openness of a creative studio. reTHINK provides immersive workspace where creators can interact with ideas tangibly, that fosters an environment ripe for innovation. Even better than reality, reTHINK provides instantaneous and limitless context switching, so it’s easy to stay focused and in flow as you work through ideas. We’d all love to take over the conference room at work and transform it into our personal creative ideation space, but that’s not really feasible in a shared office where we are often challenged by the limits of physical space. reTHINK also allows for a seamless integration of various media types—text, images, videos, 3D models—into a single collaborative space. This integration is critical to everyone in the Creative Economy, where interdisciplinary approaches are increasingly necessary to solve complex problems. Mehrdad Hamidi, a Professor of Pharmaceutics, recently published an article on the importance of interdisciplinary approaches as “These approaches are increasingly important in addressing complex, real-world issues that cannot be solved by a single field of study alone. They encourage collaboration, broaden understanding, and foster innovation by combining diverse expertise.” 

Connecting Teams from Anywhere 

Growth in the Creative Economy will depend on the ability to utilize the diverse skills of talent pools that exist all over the world. reTHINK makes it simple to overcome geographical barriers, enabling teams from different parts of the world to come together in virtual spaces as if they’re in the same room, despite their actual distance apart. For organization, enabling global collaboration not only brings a multitude of perspectives to the table but also accelerates the ideation process, as the best minds can work together regardless of location. As multidisciplinary hub, reTHINK caters to a wide variety of sectors within the Creative Economy. Designers, architects, educators, and tech innovators can all cohabit the same digital space, sharing resources and insights. This convergence creates a melting pot of ideas, driving the type of cross-pollination that pushes industries forward.  

As we navigate the complexities of the evolving Creative Economy, it's evident that traditional methods of collaboration fall short in meeting the dynamic needs of today's creators. The demand for innovative tools that foster genuine connections, amplify creativity, and transcend geographical barriers has never been more pressing. At reTHINK, we've embarked on a mission to redefine creativity, collaboration, and community through our immersive platform. By providing a space where ideas flourish, boundaries dissolve, and diverse talents converge, reTHINK is poised to jump start a new era of innovation in the Creative Economy. Join us as we embark on this journey to unleash the full potential of human creativity and reshape the future of collaboration.  

Download and share it with you teams today. Together, let's reTHINK what's possible. 

Mike Nichols

Mike Nichols

CEO, Product

CEO, Product